Identifying as a woman is empowering and all, until you step into a store and face the reality that period products are not only out of stock, but those tampons you so desperately need are also taxed. Because most states don't identify them as a necessity. (Say what?) This, coupled with paying higher prices for women's razors and body wash, could make any female rage. This is some of the Ogilvy-award-winning work I wrote for the HERe campaign.