Twelve years of work is impossible to capture in a portfolio. Dozens of catalogs, hundreds of emails and blog posts, thousands of product descriptions and Instagram captions… the list goes on and on.
My proudest feat at Anthropologie was hiring the talent I did — writers, editors and social media whizzes who have gone on to earn titles far more elevated than mine. This 40pp home inspiration book, the very first of its kind, is my second favorite feat.
As creative director of customer comms, I not only directed the editorial content in this catalog, but hand picked the features found in its pages. (A line or two may be mine, too.) The best part: seeing all this lush content be repackaged and put to use across digital platforms. It was a lesson in content creation I carry with me to this day.
